The wife and I both agree that this stuff is fantastic! Yes, it is expensive, but a little does go a long way, and you don’t need to reapply as it stays slick for a long time and doesn’t become sticky or tacky. My wife flat out told me last night that the reason we’ve been having sex a lot more often is due to my using this product as it greatly reduces the chafing that was typical of the stuff I had been using before. For myself, it definitely enhances pleasure and sensativity. What man alive doesn’t want all of that? It’s true that this is very slick stuff, but I find it washes off easily, and it’s great there’s no smell or taste either. If you happen to use a ring as I sometimes do, put the ring on first and then apply. I will definitely be buying this again and again.