I purchased this as a gift and my sweetie and he cannot keep his hands off of it! For me putting it on him was much more tricky than for him to do it himself. He loves the fact that when he strokes, he feels the pull of the plug. For me, I noticed not only how much harder he is just like any good cock ring should provide, but the look in his eyes, the response of his body when pulsing….5 stars. I think it also is beautiful on and makes my gent feel just the right amount of sub being all tied and plugged. Lots of fun for the price and am excited to try some other items that Master Series offers.